IOS or Android: Which is better to start my business app?

Application development describes the process of transforming traditional work methods into algorithms based on new technologies and consistent further development according to user and market requirements. While most of the application development takes place on two platforms viz. Android and iOS, there are several other platforms that cater to those niche needs. The Android operating system is one of the most widely used mobile phone systems and is the latest version of the Linux kernel and other open-source products previously developed for touch screen phones. Similarly, iOS was launched by Apple Inc. in 2007 for iPhone, iPad, iPod etc., resulting in a new version with updated technology almost every year. iOS application development companies design applications specifically for the iOS operating system.

Even though they are applications for the same company, they need to be designed differently for different operating systems. Android apps can be written using C++, Kotlin, and Java, while iOS apps can be written using Objective-C and Swift. Due to the increasing use of mobile phones and tablets, application development occupies a large market share. In fact, mobile apps have become an integral part of most businesses, and revenue is expected to reach nearly $650 billion by 2022.

Regardless of which operating system the application is planned for, application development involves several steps, including:

Functionality: The main step is to finalize the application usage plan according to the market trend.
Design and user experience: Plan the time users spend in the app. The number of screens, the clicks the user has to go through, the visibility and size of the buttons, etc. obviously contributes to the revenue associated with the app.
Development: Deciding whether to do memo or add-on development on white label products. Both have their pros and cons in terms of functionality, flexibility and cost. For an MVP (minimum viable product), white labels may work better than custom development.

Testing: User interface and user experience, designed and coded, tested, here analysis for possible crashes is carried out.

Pre/post-launch: Marketing strategy plays a big role in capturing the right market for the app being developed, it also helps to get feedback.

When deciding which app to develop for iOS or Android first, here are some guidelines to keep in mind:
Mobile Traffic: When designing, consider which wireless carrier will bring the most traffic to your site. Android can be your go-to in the market if iPhone is the minority of your traffic.

Tablet Friendly: The iPad tablet market is taking over. So, if the app is designed for tablets, iOS might be your go-to.
Price: If you want users to buy your app, then focus on the iOS operating system, according to the International Business Times report. Android makes $0.43 for $1.00 earned by iOS developers.

In short, application development is a never-ending process. Once you create an app, it needs to be updated as often as needed. As the market evolves, developers benefit from developing new technologies such as IoT and AR applications.

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